Enchante

My day begins in Holborn and in the showrooms at Paul Smith the new AW collections are being shown along with the new ad campaign. Lit in such a way that relaxes you, yet draws you in to see closer, the clothes are beautifully merchandised and placed in surroundings that depict the type of setting you imagine a Paul Smith client to be in.

 

From Library chic to the enchanted forest at the back of the room, it was a delight to explore the different areas. For those with children, it is going to be very hard not to lust after the mini versions of Smithy pieces, it was bad enough for me (childless fyi).

Mini Parkas, Pinstripes and Floral

Baby grows and cashmere socks....

The seating in the energy saving forest could have been so tempting had this not been my first appointment of the day - I am imagining high tea nestled in the woods about now with a tasty scone, fresh cream and raspberry jam....