Everyday Luxury

My-wardrobe, the e-tailer for those in the know has re launched with a new look and more directed vision. The revamped site was unveiled at a party hosted at Sketch in London's Mayfair to a crammed room of the fashion pack. Being London Fashion Week, it was prime time for gathering the crucial eyes of the editors from the UK and those travelling in the fashion month.

Giant projections around the room showed the various shoots, shot in beautiful locations, new layouts and a feel that definitely had those around to wanting to shop. After the greetings, speeches and thanks to the crowd I managed to talk CEO and Founder Sarah Curran, who explained the thinking behind the look and a few other changes.

Click here for the full interview.