Lucy in Disguise

There was so much to see as you walked into the fairground inspired party room, it almost made me quite childlike. Having seen the merry go round horses at the entrance on the 5th floor at Harvey Nichols, I knew there was a treat in store.

Delicious canapes

Guests, including BFC Chairman Harold Tillman, designer Markus Lupfer, model Sophie Kennedy Clark and DJ Edith Bowman, were offered delicious ice creams from the carts, mini burgers, mac and cheese and margaritas or home made lemonade, complete with stripy straws from the stripy topped bar tenders.

source: vogue.co.uk and Rex

Music was provided by DJs Broken Hearts who were also in fancy dress, and encouraged people to pose sea side style in the booths or reclined  and chat in the stripey deck chairs.

Broken hearts DJ'd with a mainly 80's playlist

source:diary of a clothes horse

Lily Allen and Sarah Owen, the labels designers, looked relaxed and happy mingling through the room wearing fabulous vintage pieces, naturally, and toasting the launch. Click here to watch the interview and party shenanigans.

The atmosphere was fun and flirty old skool, and thoroughly enjoyed (perhaps a bit much) by us all.

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source: vogue.co.uk and Rex