Margaret Howell SS12

Sunday morning, and no matter the season there is always blue sky for this show. The venue is compact and intimate compared to the other show spaces, and whilst this may seem cramped to the outside, its a joy inside as you can really see the clothes for fabric and finish.

Seaside summer from the 60's appears to have had some impact on this collection, apart from the accompanying sound track, the collection felt hazy and relaxed as a summer should be. Neck ties adorned the simple shirt dress or sun dress.

The palettes of washed out blues with white stripes were accented by a bold flash of occasional red (unusual for Howell) or olive green. The mustard mac with wide trousers, so simple yet obviously right.

I have often said that simplicity is a far more impossible task to accomplish, yet season after season Margaret Howell does just this. There is a nod to trends but the story is her own and it makes me itch to start shooting the tranquil summer she envisaged on Sunday.

http://youtu.be/P3cDuY4UhLQ