Markus Lupfer SS12

I entered a magical kingdom for the presentation of the Markus Lupfer SS12 collection. The world was the rain forest, and  had been replicated in the St Martins Lane Hotel. The girls were dressed in SS12 collection and had elaborate make up to represent an animal.


Every 15 minutes or so there was a guided commentary to the girls outfits and which animal they were to be. A macaw, wolf, and elephant were amongst the herd...The clothes were so individual it was a great way to present the pieces. The models booked certainly jumped into their roles wholeheartedly.

With Markus on hand to explain any questions and talk through looks it was a personal and impressive show.