It's the whole package

Whilst out and about on the press day trail, I have been taking in not just the collections but the scenes around them. When the brands show their pieces, hire out amazing spaces or use their showroom, many go into creative over drive to present something a little different. This I love, and for me, usually, it doesn't take away from the show but adds to it, breaking up the days and making it more memorable. j. lindeberg

All the snaps below are things I have seen and still think about from various presentations including Ralph Lauren, Paul Smith, Hudson and Diesel. Props ranged from film, to  full sets to mannequin displays. So much fun to dream up but hard work to put together and breakdown again.

ralph lauren ss11

diesel ss11

hudson ss11

joules SS11

paul smith SS11

Another thing that helps is amazing food. A tip for those who have not discovered it yet -  The Cellar Society Catering - believe me its at Hackett every season and where you find people have timed their visit perfectly with coffee time / lunchtime / tea time, and to see the collections of course!

opening image: clarks ss11