Reinvention at its very best

There are a select few shows that I really, truly cannot wait to watch. As the seasons roll onwards the Burberry Prorsum show is one of these. I feel I can relate to this ever-growing British giant in fashion, because of just that, it’s British. Good old-fashioned smug, tummy warming “I know them” sort of thing. You see the Brits LOVE it when one of their own does well. And how well has Christopher Bailey done? I am not quite sure how to put it. He has quite simply given the brand one of the biggest revamps in the past 10 years – possibly even 20. The Mackintosh was a staple – he then, pleated, laser cut, layered, embellished until you thought no more could be done. He has now turned his attention to a certain piece in the archive and done the same with it, lets call it the reinvention of the aviator jacket. For the younger audience this is just a name for a style of sunglasses, however this forgotten jacket is about to have its time again and claim back its name. A sort of big brother proving his cool to the stroppy teenager if you will.

Aviator jacket - reinvented for A/w 2010 by Christopher Bailey for Burberry

source: style.com photographer: Marcio Madeira / FirstView.com

With a marvelous example of marketing, the show was being shown live on the Internet, as many show were this Season, but also in 3-D at selected worldwide locations to a carefully invited audience. Then came the deal breaker - added to all of this  this the coats (outerwear) were available to buy. Yes, buy. Us mere mortals watching at home could buy that coat as it sashayed down the runway - albeit for three days only, but who needs three days. We were there ready finger waiting - but which one do you chose. The panic was obvious from the comments of Sarah Mower (style.com)

"There's only one problem with the jackets on the Burberry Prorsum runway for Fall: Which one to choose? It's the biggest accolade to Christopher Bailey that (a) that was a real and urgent dilemma, as the outerwear was available to pre-order instantaneously on the Burberry Web site, and (b) it would actually be impossible to go wrong. Every single one of his giant-collared shearlings, military-drab overcoats and parkas—and every hybrid thereof, in all their variations of volume, shape, shagginess, and leather strap and buckle detail—was utterly desirable. Bailey nailed it from the point of view of proportion—oversize and cropped—and practicality. He did it for women who like a frisson of showy seasonal fashion, and for those who want a coat that's destined for a long life in the hall closet. By 5 p.m. GMT, thousands of mouse-pointers all over the world were hovering in distress over which "Click to buy" button to press."

Reviving the heavy/light theme once more the delicate layers under the outerwear were truly graceful. The dresses echoed the coats of the spring collection in the pleating. DELICIOUS, all muddy colours of English autumn. Having been so looking forward to the show I am so pleased it did not disappoint. That stiff upper lip kept in place though. Time for a cup of tea.

Aviator jacket - reinvented for A/w 2010 by Christopher Bailey for Burberry

source: style.com photographer: Marcio Madeira / FirstView.com