Whilst we all hunger for the ice creams and Pimms for summer, just hold back for one minute and think - does Rosie eat ice cream? Who is Rosie, you may ask, well you should know because of THAT picture. The fragrance advert for the Burberry Body. Ice cream eating does not get you a campaign such as this.
Rosie, wrapped, or not, in the house trench, lying provocatively across the floor. Its definitely an image which has the internet talking. A bit like Mr Gandy in his speedos for D&G but this is the female version. The ultimate body. Spoons will be put back down all across the land when the launch goes global in September.