The Ultimate Body - Bottled

I know it is traditionally Shoe Porn Tuesday, but today the launch of the new Burberry Fragrance is on my mind. Shoes will come later in the week, I promise. As we have seen in previous posts, RHW has the most in-credible body and so was aptly chosen for this campaign, but this week is the bottle launch and as ever, Burberry are up with the social media platforms, and have invited fans to the launch. You can join in the event by going to their facebook page and emailing that you would like to be there on September 1st 2011.

Christopher Bailey was present to direct the shoot, which was in the more than capable hands of Mario Testino.

source: runway411

The behind the scenes video, shown here, really captures the calm, natural spirit of the campaign. Enviable light, silhouettes and of course form in the video make the brand yet more covetable. A clever man is Mr Bailey, to show all around the image and not just the finished piece.

all images, unless stated, courtesy of Burberry