Discovering the seedier side to Soho was interesting to say the least. Tattoo parlours and rehearsing studios are tucked away in the depths of Soho and Tottenham Court Road. It is not pretty but oh how it has seen some of the most creative talents, famous or otherwise. Abi braved the carpets and fulfilled the brief to the letter. Her classic looks and Charlotte Gainsbourgh style complimented our ideas beautifully. The full story can be seen in the portfolio section soon and the back scenes in fashion news.