Burberry and Beijing

Ralph Lauren produced a 4d film and projected it across the front of the Bond Street Store and then across the water at the flagship store in New York. Burberry it seems have taken lessons and gone to the Far East for their next big challenge. Not content with screening the RTW shows live through their site, in store, across the screens at Piccadilly Circus, and generally creating a frenzy around the runway as if it's a film premiere, Mr Bailey and team have set their sights on the city of Beijing to introduce the Asian part of the expansion.

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