AW11 Trend shoot - behind the scenes

Last season Sarah, Hamilton, Chloe and I shot eight looks for the Summer season. Well just to give us all a lot more work, I decided that it would be *fun* to use two girls, eight looks each and make a total of 16 for the upcoming Winter season. Truthfully, I am not sure how exhausted everyone else is, but if like me they are shattered, I hope they have the same feeling of the final story. INCREDIBLE....

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East End Magic

Six models, three assistants, two hair and makeup artists, one photographer, and me. Biggest team yet for a shoot with Craig Fordham. Tucked away in the streets of Spitalfields is a wonderful house. In it creative magic happens, films like Oliver Twist are shot, the new Madonna offering and Vogue fashion shoots amongst others.

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