East End Magic

Six models, three assistants, two hair and makeup artists, one photographer, and me. Biggest team yet for a shoot with Craig Fordham. Tucked away in the streets of Spitalfields is a wonderful house. In it creative magic happens, films like Oliver Twist are shot, the new Madonna offering and Vogue fashion shoots amongst others.

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Not Just A Label

The net-a-porter.com for new and upcoming designers. This is how the site has been described by others in the know. They themselves say: "Fashion finds its freedom in the art of individuals; NOT JUST A LABEL is a place for those who find their way off the beaten track, allowing them to express themselves in a community where everything goes...break the mould, redefine the expected, re-colour the palette, inspire and be inspired.”

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Breaking point, but not quite

This has been a particularly packed week. Its the beginning of the Spring/Summer 11 press days and they are ramming them in. If you have been following me on twitter you will know that my legs are just about to give up on me, especially after the day from hell when the delightful tube drivers went on strike.However to compensate there have been some great collections on show. Far too many to list but will show a small selection of my favourite from the week, with more in depth scribbles over the weekend.

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